Figuring out the best niche/market to target based on your value proposition.
Create strategy for how to capture the biggest % market share.
Getting an overview of the existing landscape. YouTube, Instagram, Google, ask around.
Evaluating options and choosing target market based on research (or simply preference)
Writing down best approach for capturing market share / market dominance
Market choice (from a business POV)
(Based on English speakers being biggest potential target market)
(If you know 100% you want to go for a specific market, then you can disregard this)
Now, based on your market choice, do you have significant competitors?