Funnel Functions:

LP (INTRO) —> Demo Page (Long-Form VSL) —> Call Booking —> (Called booked successfully) if not —> Straight To Checkout

  1. Present Instructor And Course
  2. Collect Names, Emails and (in some cases) Phone numbers
  3. Generate call booking or direct purchases

Book Meeting / Direct Checkout

  1. $1000 offer - checkout only

  2. $1000-$3000 USD offer - call & checkout
  3. $3000 USD offer - call only

Funnel Types

  1. short-form VSL-centered. More lean & conversion-centered

—> Most effecient way to kick-start sales

  1. Long-form website-like funnel. More branding centered
  2. Umbrella funnel —> Long term play

Company Insight Funnel Graph in Bright Blue Light Blue Clean Minimal Style.png

Awareness:

So the awareness-step is the very first interaction with the potential customer. It can be a short-form video, an ad or even a page in the newspaper. For us → its short-form content. If the person resonates with the content/messaging and the video itself, then they will most likely give your client or yourself a follow on the social media platform where they stumbled upon you. That is why it is extremely important that you create content that fits with the product/service you are trying to sell. Awareness = traffic/attention, and that is why we want as much volume as possible into our funnel.

Interest = trust:

Now that we have gotten their attention and they have shown interest in you or your client, then its time to warm them up. We want to warm them up with good reviews, proof of concept, free value, lifestyle and overall: we want to build trust with a stranger. A perfect way of warming up leads is short-form content. Nurturing your audience through valuebased videos that portrais your client as the expert → we as humans simply trust “experts”, but how do we make our client or ourselves an expert? Well, if you share enough value over a long enough period of time about a certain topic = you become an expert in peoples eyes. So in my opinion, it should be called TRUST instead of interest.

Decision:

Now that our potential customer follows AND trusts us → our only job is to convert them into a paying customer. We cannot take the decision for them, but if we have done a great enough job in the previous stages, then it should be fairly easy to push them over the edge. The way that we can help this process in our favor, is through call-to-actions. So telling people what we want them to do.

“If you are x struggling with y then you need to do THIS”

And if our potential clients trust us and falls into this category (80% of them will do if you have made the correct content/attention) well, then they will do what you tell them to do because they TRUST you and your service.

Action:

Either they buy or they dont → as simple and boring as that. Its now only up to the sales skill of you or your client.

Examples of a funnel for a coach:

short-form content video → follow on Instagram → see a YouTube video → see wins on Instagram story → join free Facebook community → participate in a free Q&A event inside of the FB group → watch story with call-to-action to book a call if they struggle with x → closed on call